Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

2010 Gunn Report due out Friday

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The Gunn Report will release its annual report on Friday, and the results are strictly embargoed until then. But we've looked at the results, and let's just say they are not likely to surprise anyone. Network size and reach always is a factor in how many awards an agency can collect internationally, so that of course plays into the final results.

The Gunn Report calls itself "an important industry bellwether." If that is indeed the case, it would appear that the ad industry is turning into a very static industry indeed. But there have been signs of that for a long time. The conglomerates that now dominate the ad business do not allow for a very malleable, dynamic industry.

The Gunn Report also said it is here to identify the best new work in the world each year, to identify who is doing it and to celebrate both. We do wish there was more that is fresh and exciting to celebrate than there now is in the business. Especially here in Chicago.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on January 20, 2011 4:53 PM.

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