Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Titan inks extension with Pace suburban transit network

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Titan, the largest transit advertising sales company in North America, has inked a five-year extension of its contract with Pace buses and bus shelters. Pace is the transit network that covers suburban Chicago. Titan's renewal of its contract with Pace comes on the heels of Titan's renewal with the Dallas Area Rapid Transit.

Titan will be the only company selling advertising on the Pace network. Ad placements within the Pace network are estimated to reach upwards of 8.4 million area residents per month.

Titan took over the Pace contract in October, 2008, shortly after winning a competitive bid for the rights to sell advertising across the Chicago Transit Authority network. Together Pace and CTA media cover the entire Chicago market.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on December 20, 2010 12:34 PM.

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