Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Slack Barshinger/Chicago has a new name and look

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After 15 years, Slack Barshinger & Partners/Chicago has changed its name to Slack and Co. " 'Slack' is what most of our clients and friends have called us all along," explained Gary Slack, agency chairman, chief experience officer and founding partner. Slack said that no one was pushing for a name time, but it was time, he said, to reflect Don Barshinger's departure a few years ago. The company has introduced a new logo along with the name change. Slack said the 23-year-old shop looks forward to bringing clarity, simplicity and measurable results to business-to-business marketers for many more years.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on December 20, 2010 4:28 PM.

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