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WSCR-AM and Chicago White Sox cut new broadcast deal with HD radio channel to come

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CBS Radio Chicago's sports talk WSCR-AM (670) made it official Wednesday. The station said it has inked a new five-year deal with the Chicago White Sox to broadcast all regular and post-season White Sox games, along with a number of spring training games. WSCR has been the home for radio broadcast of White Sox games since the 2006 season. "We looking forward to continuing this great partnership and growing our brands together," said Rod Zimmerman, senior vice-president and market manager for CBS Radio Chicago.

As part of the new deal, the White Sox said they would also launch a dedicated White Sox HD radio channel on 104.3-3 that will feature programming created exclusively by the club. "The potential growth in the HD radio industry presents a strong business opportunity for the White Sox," said Brooks Boyer, the team's marketing honcho, who also indicated the new channel would provide an additional opportunity to communicate with both White Sox and casual baseball fans. The launch date of the HD Channel will be announced at a later date.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 3, 2010 12:48 PM.

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