Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Sports broadcaster Mike North debuts reworked website

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Outspoken sports broadcaster Mike North is relaunching his www.northtonorth.com website that officially launches on Dec. 6. And he's hoping to make it a major destination not only for his fans here in Chicago, but many of the new ones he has picked up since he began doing national weekend broadcasts on Fox Sports Radio. North has reconfigured the site as a potpourri, if you will, of some of his best shtick. There will be new videos added regularly, including segments of the "Bookie Priest" and his "Five Minute News." Recipes also will be available at the site, courtesy of North's wife.

North has lined up several sponsors to underwrite his expanded web presence, including the village of Rosemont, American Mattress and Tony's Deli. And the ever-confident North predicts more will sign on when they see how far-reaching the North brand now is. In fact, when we heard from North this week, he was in Las Vegas, preparing to talk to the folks at the Venetian Hotel about sponsorship opportunities. No word yet on whether he snagged the Vegas property as a sponsor.

2 Comments

Lew - wow it's brutal. Hoping two things: 1. He got it pro bono, and didn't have to pay for that. 2. Whoever did it, quickly finds a new profession.

It's a symbol for what's wrong in the digital space right now. The client doesn't know quality or creativity, and the vendor has no standards.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 30, 2010 4:34 PM.

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