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Jason Peterson to focus on new business in new creative role at Euro RSCG/Chicago

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More on Jason Peterson, the newly-anointed chief creative officer at Euro RSCG/Chicago. An agency spokesman said Peterson intends to focus quickly on new business development -- an effort that has not yielded the kind of results agency management no doubt hoped to get in recent years with Steffan Postaer and Blake Ebel at the creative helm. "There's lots of new business floating around out there," said the Euro spokesman. Indeed there is, but getting it on the roster has proved daunting, not only for Euro, but plenty of other shops in Chicago.

Peterson attended the Portfolio Center in Atlanta and got his first job as an art director in advertising at the defunct Arian Lowe in Chicago, before moving on to New York, where he worked at Berlin Cameron and at Fallon before heading to Translation, where he is both executive creative director and a partner in the shop.

In his new role as Euro RSCG/Chicago chairman, Postaer, who was moved out of the chief creative officer job at Euro RSCG to make way for Peterson, will work on special projects for the agency and involve himself in pitches where appropriate, a spokesman said.

Postaer apparently also will be paid to continue working on his personal blog and his writing projects, which in recent years have included two novels -- one self-published and another about a gay interior decorator that has been released on the web in installments over the past several months.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 22, 2010 3:28 PM.

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