Is a big creative shake-up about to happen -- again -- at Euro RSCG/Chicago? Last summer Blake Ebel abruptly departed the Chicago shop as co-chief creative officer to take a job with a Colorado agency.
Now sources are reporting Steffan Postaer could be the next top creative out the door. Postaer's reign at Euro RSCG has been something considerably less than a complete success. With the blessing of Euro RSCG/Chicago leader Ron Bess, Postaer arrived in 2004 with the goal of helping complete the turnaround of a shop that been struggling for some time.
But Postaer wasn't able to develop much momentum on the new business front. Valspar paint was about as good as it got for the top creative who had helped transform Altoids into an iconic breath mint brand during his long tenure at Leo Burnett/Chicago. Creatively, there were occasional sparks of the sort that he brought to the unconventional Altoids work. But not enough.
To the consternation of some at Euro RSCG/Chicago, Postaer spent much of his free time during his tenure at the agency writing a couple of unusual novels. The latest dealt with a gay decorator, and the author released it chapter by chapter on the Internet.
It's unclear what might be the next step for Postaer. He thought long and hard before casting his fate with Euro RSCG. With the agency business rapidly evolving into something much different than it was even when Postaer came to Euro RSCG, it's hard to say what might be a good fit for him going forward.