Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Internet advertising revenue surges in third quarter

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United States Internet advertising revenues hit $6.4 billion in the third quarter of 2010, representing the highest quarterly result ever for the online advertising industry and a 17 percent increase from the same period in 2009. The third quarter 2010 revenue estimates were announced Wednesday by the Interactive Advertising Bureau and PricewaterhouseCoopers Media. "Advertisers are shifting more of their brand messaging online, accounting for this welcome surge in a difficult economy," said David Silverman, a partner at PwC. "This trend reflects the accelerating shift in consume behavior towards the Internet and away from traditional media," added Silverman.

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Thanks for posting this brief snippet of data, it amazes me the amount companies in the USA spend in their marketing efforts both offline and online.As an advertsing agency in South Africa, it blows my mind, seriously..cz i take the dollar amount X's it by 7 and thats the value in our curreny...lol..really wish i can land even a million dollar account fromt the usa..*sigh..

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 17, 2010 9:14 AM.

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