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Chicago White Sox and WSCR-AM to announce new broadcast deal

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The Chicago White Sox and CBS Radio Chicago's sports talk WSCR-AM (670) will announce as early as Wednesday that they have inked a new broadcast deal that gives WSCR exclusive radio rights to air all White Sox games -- more than 160 a season -- for each of the next five years.

The new contract extends by another five years the first five-year deal between WSCR and the White Sox. Prior to moving to WSCR, the White Sox were heard on ESPN Radio's sports talk WMVP-AM (1000).

Sources say WSCR is expected to stick with its current team of on-air talent for White Sox games, including pre- and post-show host Chris Rongey and the game play-by-play announcer team of Ed Farmer and Darrin Jackson.

The White Sox have not performed up to their World Champion standard the past several seasons. But the baseball team remain an important sports franchise in the city, and WSCR negotiated long and hard to ensure the White Sox remained on board at the station.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 2, 2010 4:59 PM. debuts new ad aimed at ousted politicians was the previous entry in this blog.

WSCR-AM and Chicago White Sox cut new broadcast deal with HD radio channel to come is the next entry in this blog.

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