The Chicago Blackhawks are making sure they extract maximum marketing oomph from their Stanley Cup triumph last season. On Nov. 23, the team will release "One Goal Achieved: The Inside Story of the 2010 Stanley Cup Champion Chicago Blackhawks."
Published by the Blackhawks and distributed by Triumph Books, is an exhaustive look back at the 2009-10 season that culminated in the Hawks winning the Stanley Cup for the first time in 49 long years. The book includes insights about the season from the team front office staff, broadcasters and beat writer. The book also includes a foreword by team president John McDonough, preface by chairman Rocky Wirtz and an afterword by Chicago Mayor Richard M. Daley.
A bonus DVD includes locker room footage from the night the team won the Cup and video from the Stanley Cup parade and rally in Chicago. Suggested list price for the book and DVD is $39.95.