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Chicago Blackhawks debut new spot with Bobby Hull

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Bobby Hull and Kids.jpgThe newest TV spot from the Chicago Blackhawks is debuting just in time to help holiday gift shoppers. With an assist from iconic retired Hawks player Bobby Hull, the commercial touts the just-released "One Goal Achieved" book about the long road to last season's Stanley Cup championship.

Hull is seen in the spot reading from the new book. The excerpt suggests Hull is responsible for the winning goal that gave the Hawks their 2010 Stanley Cup victory. But an astute young boy among the kids Hull is reading to speaks up to correct Hull on the matter of who scored the winning goal. It was Patrick Kane, not Hull. But Hull will have none of it.

The remainder of the spot is taken up with some perfunctory info about the new book. Hull, of course, does a fine job playing Hull, but overall, the spot lacks the kind of drama or the emotional hook that some of the better Hawks commercials of recent vintage have exhibited.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 23, 2010 2:34 PM.

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