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Chicago Ad Federation brings back the local Addy Awards

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In the absence of any clear indication the Chicago Creative Club Awards or any similar advertising awards show will happen in Chicago in the foreseeable future, the Chicago Advertising Federation has decided to encourage participation in the American Advertising Federation's longstanding Addy Awards. The Addys allow local winners to move on and potentially win top honors in a national competition.

Several years ago, the Chicago Creative Club Awards supposedly supplanted the local Addy Awards show as the major local competition to showcase creative excellence in the Chicago advertising community. But with the shrinking of the local ad industry and the glaring absence of any strong local industry leadership in recent years, the CCC Awards infrastructure collapsed. There was no local awards show in 2010.

For the past year, a committee of local ad executives has been exploring what kind of awards show Chicago should have and how it should be structured. Last we heard, the exploration was still in progress. The CAF board of directors apparently concluded the Addy Awards competition was the best option for local agencies -- at least in the short term. The CAF hasn't yet decided whether it will host an actual awards show in conjunction with the local Addy competition.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 29, 2010 3:33 PM.

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