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BULLETIN: Jason Peterson named Euro RSCG/Chicago top creative -- updated

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Picture 2.pngSteffan Postaer is indeed out as chief creative officer at Euro RSCG/Chicago. But not out of the agency at least for now. Postaer's being kicked upstairs and will have the title of chairman, though it's unclear what duties he now will have at the agency. The new chief creative officer is Jason Peterson, effective Dec. 1. Peterson most recently served as executive creative director at Translation/New York. Peterson will report to Euro RSCG Chicago Group CEO Ron Bess.

"Jason has done some great work for some of the country's biggest brands," said Bess. "But what really attracted us to him was that he represents the future of creativity. He understands the new dynamic that digital and social media have brought to our clients, and I believe he can motivate our creative teams to come up with future-focused, big ideas in this space," added Bess.

As executive creative director at New York-based Translation, Peterson worked on business for McDonald's, Target, State Farm and Wrigley. Prior to Translation, he was a creative director and founding partner at Berlin Cameron and Partners/New York.

"Recently, there's been a lot of talk about chief creative officers with a lack of traditional and digital knowledge, when in reality there aren't many forward thinking agencies," said Peterson. "Euro RSCG has the best handle on new media and still knows the idea is essential. That's why they were the clear choice for me. Great creatives have caught up and what everyone should be looking for are people with big ideas," said Peterson.

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Wow is this guy completely off his rocker?

"Euro RSCG has the best handle on new media"

-as compared to who?

Guy reminds me of the embarressing Subway exec from "Undercover Boss" last night. Completely incompetent to be in his position, but that's a M/O in the ad industry.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 22, 2010 11:14 AM.

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