American Airlines has launched a new national ad campaign aimed at United States Hispanic travelers. Titled "Aprendi" ("I learned"), the campaign from Zubi Advertising aims to recognize that Hispanics travel in large numbers to their home countries, but they also travel to expand horizons and experience new places. A new TV spot focuses on both the emotional and the educational aspects of world travel.

AA is a major carrier in Latin American countries and continues to add new frequencies to destinations in Mexico and the Caribbean, among others. Altogether American Air serves 41 destinations in 17 Latin American countries. AA estimates that 41 percent of Hispanics living in the United States reside in American Airlines hub cities, including New York, Chicago, Dallas/Ft. Worth, Los Angeles and Miami.