Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

WLFM-FM inks deal with Metro Traffic

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Smooth jazz WLFM-FM (87.7) has inked a new traffic partnership with Metro Traffic. Effective immediately, WLFM will air six traffic/weather reports during morning drive between 5 a.m. and 9 a.m. In addition to the on-air reports, WLFM will feature the new high-tech on-line traffic map "Sigalert" at www.smooth877.com. "This is one more step forward for our team as we continue to evolve 87.7 FM as a local lifestyle brand in Chicago." said Pat Kelley, the station's general manager. "Accurate traffic and weather is a big deal in Chicago, and I'm very excited that we can now make this important and timely information available to our growing band of listeners on air and on line," added Kelley.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on October 12, 2010 11:28 AM.

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