Chicago-based Weigel Broadcasting is adding a new TV station to its group. Dubbed the "U Too," it will broadcast over-the-air on digital WCIU-Channel 26.5 and 26.6, as well as analog WCUU-CA, Channel 48. The launch is slated for early December, 2010.
"This will allow us to feature some of The U's signature programs in different time periods and add new programs to the schedule," explained Weigel executive vice-president Neal Sabin. "We will now be able to air programming from independent producers that fits our brand, as well as provide another opportunity to reach a new audience for existing and future clients." Added Brad Lesak, general sales manager for Weigel: "We believe this will compliment, not cannibalize our audience."