Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

TV ratings drop for Illinois gubernatorial debate

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Are Illinois gubernatorial candidates Pat Quinn and Bill Brady in the same star league with United States senate candidates Alexi Giannoulias and Mark Kirk? Not so much, at least judging by the overnight Nielsen ratings in the Chicago market. The debate between the two gubernatorial candidates Wednesday night, which aired on WLS-Channel 7at 10:35 p.m., pulled a 4.1 rating (143,500 households). That was nearly a full rating point lower than the 5.0 rating (175,000) for Tuesday night's debate between the senate candidates.
But the gubernatorial debate still beat out its two main late night competitors. The Wednesday night rating for WMAQ's "Tonight Show with Jay Leno" was a 3.2 (112,000). "The David Letterman Show" trailed Wednesday with a 1.8 rating (63,000).

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on October 21, 2010 2:51 PM.

Kirk and Giannoulias ratings stars for the night in Chicago was the previous entry in this blog.

WLS-Channel 7 names two key execs for new live morning show is the next entry in this blog.

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