It's official. T3 in Austin, Tex., has been named agency of record for Aircell's Gogo inflight Internet service, replacing Upshot/Chicago. We first reported an agency change was imminent back in July.

T3 will handle strategy, creative and media. Spark Public Relations in San Francisco will be responsible for the company's public relations. "We appreciate T3's quick and nimble way of handling client business, as well as the true partnership we will have with the agency's creative talent," said Aircell president and CEO Michael Small. Today Gogo is available on more than 1,000 commercial aircraft and over 3,800 daily flights in the continental United States.