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Northwestern University to host advertising symposium

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A one-night-only symposium on Oct. 26 will celebrate "the father of modern advertising," otherwise known as Albert D. Lasker.

Sponsored by Northwestern University's Medill IMC program and partners, the symposium will address the future of advertising, always a tricky topic of discussion, considering the uncertain crossroads the industry is at right now. A centerpiece of the event will be a presentation showcasing some of the advertising being created today in Chicago. Howard Draft from DraftFCB/Chicago, as well as representatives from Digitas, Leo Burnett, DDB and other ad agencies, will participate in the presentation.

To promote the upcoming event, the Ungar Group/Chicago, has developed a TV commercial that talks about Lasker and his contributions to advertising and the symposium. Among other things, Lasker is responsible for turning the Chicago ad agency Lord and Thomas into one of the early 20th century's largest ad agencies, Foote Cone & Belding. FCB merged several years ago with Draft to form DraftFCB. The new TV spot will air through Oct. 26.

The symposium itself will take place at Northwestern University's Thorne Auditorium, 375 E. Chicago Ave. For more information visit www.100yearslasker.com.

2 Comments

This is beyond ironic. Howard Draft along with representatives from Leo and DDB is going to talk about where advertising is going? This is akin to inviting representatives of Union Pacific to talk about where transportation was going in the early 1900's. Part of the reason advertising is in the position it's in is because large agency windbags are allowed forum such as this to pontificate on things they really have no clue about. A wasted opportunity.

"Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you."
Richard Hatch

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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