Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Independent PR firm Edelman launches Ruth

| 1 Comment

Independent public relations firm Edelman has launched a new unit called
Ruth: Edelman Integrated Marketing, named after the wife of Edelman founder
Daniel J. Edelman. The new unit will offer a variety of services ranging
from graphic design to direct consumer advertising. Among other things, Ruth
is designed to compete with boutique marketing firms.

1 Comment

From the headline I thought it was another high profile, indusry firing!

Leave a comment



About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Entry

This page contains a single entry by Lewis Lazare published on October 12, 2010 11:30 AM.

WLFM-FM inks deal with Metro Traffic was the previous entry in this blog.

Euro RSCG debuts new social media arm is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.