Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Independent PR firm Edelman launches Ruth

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Independent public relations firm Edelman has launched a new unit called
Ruth: Edelman Integrated Marketing, named after the wife of Edelman founder
Daniel J. Edelman. The new unit will offer a variety of services ranging
from graphic design to direct consumer advertising. Among other things, Ruth
is designed to compete with boutique marketing firms.

1 Comment

From the headline I thought it was another high profile, indusry firing!

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on October 12, 2010 11:30 AM.

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