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BULLETIN: Ken Erke jumping from Y&R/Chicago to R/GA Chicago

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How about a shocker for this otherwise tranquil fall afternoon? Chief creative officer Ken Erke has exited Young & Rubicam/Chicago. He's taking a job as executive creative director at the small Chicago office of R/GA, the digital agency founded by Bob Greenberg in New York. An official announcement is expected later today.

In addition to Erke, e-business consultant Matt Marcus is joining R/GA's Chicago office as an executive creative director. Marcus previously worked with clients such as Ermenegildo Zegna, National Geographic and CVS/Caremark. Erke and Marcus will be responsible for growing the Chicago office and will report to Nick Law, chief creative officer in R/GA's New York headquarters. Law described Erke as a "great brand story-teller" and called Marcus a "talented digital creative leader."'

Erke had been Y&R/Chicago's COO for the past three years, after joining the agency in the year 2000 from Cramer-Krasselt/Chicago. Erke oversaw Y&R work for Sears, Hilton Hotels and Miller Genuine Draft, among other accounts.

Erke wasn't immediately available for comment. But his departure from Y & R, of course, raises questions about the situation at that Chicago shop. It may be that Erke simply saw bigger opportunities long-term at R/GA, given its focus on the digital end of the ad business. Or it may be, as many observers have suspected in recent months, that a turning point in Y&R/Chicago's relationship with the giant Sears account could be looming. Sears has long been the dominant account at Y&R/Chicago. Should Sears exit, Y&R/Chicago would be left with a giant hole in its account roster.

There has been upheaval within Sears Holdings marketing department recently. And as we all know, when client marketing honchos come and go, it can often spell trouble for the agencies that suddenly find themselves reporting to someone new with different expectations and demands.

R/GA's Chicago office, which opened last year, currently has 13 employees. Principal clients served out of the Chicago office are S.C. Johnson and Dow Chemical.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on October 14, 2010 1:23 PM.

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