Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Singha beer account goes to Gertrude Inc./Chicago

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After a review, Singha beer has tapped Gertrude Inc./Chicago as its ad agency of record in the United States. In addition, Gertrude will spearhead global initiatives for the Thai brew. Gertrude will develop a marketing campaign aimed at premium beer drinkers. "Gertrude is proud to be working with such a highly-regarded premium brand that continues building momentum in North America," said Gertrude founder and chief creative officer Otis D. Gibson. Gertrude Inc. is expected to break its first work for the beer next month.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on September 7, 2010 3:25 PM.

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