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Schafer Condon Carter/Chicago expands role with National Pork Board

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The National Pork Board has expanded the duties of its consumer branding agency Schafer Condon Carter/Chicago to include foodservice marketing and retail promotional advertising. "By consolidating these marketing efforts with Schafer Condon Carter, we'll be able to better identify and leverage synergies between our consumer brand work and our channel work," said Jarrod Sutton, vice-president, channel marketing for the National Pork Board. SCC's additional responsibilities will include strategic planning, advertising, public relations and promotional support. The National Port Board named SCC its consumer branding agency of record earlier this year following a review.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on September 20, 2010 2:24 PM.

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