Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

McDonald's PR honcho Walt Riker to retire

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Walt Riker, longtime top public relations honcho at Oak Brook-based burger behemoth McDonald's, said Wednesday he has decided to retire after 17 years with the company. "McDonald's is the greatest brand on the planet. However, I must make the decisions that are right for me and my family," said Riker in a statement.

Riker said the McDonald's media relations team will now report to Bridget Coffing. "She has true global expertise, and in-depth experience in marketing, nutrition, global events such as the Olympics and the World Cup, and a passion for Ronald McDonald House Charities," Riker said. The plan is to merge McDonald's global public relations unit with the media relations team to form one new entity called the external communications department.

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I reckon I must have been the last journalist to interview Walt Riker two or three months ago. He astonished me with his polished PR delivery - Walt was impressive and must have been a great asset for McDonald's. Walt, wherever you are have a long and healthy retirement doing those really important things man!

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on September 1, 2010 2:15 PM.

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