Magnani Continuum Marketing/Chicago is expanding its footprint to the west. At the end of this month, the agency will open a west coast outpost in Manhattan Beach, Calif. Lisel Cherry has been tapped as general manager of the new Manhattan Beach office. The new role marks Cherry's second tour of duty with Magnani. She served as the shop's director of client services from 2001 to 2006, before becoming associate director for CME Group, the futures and options exchange. There she was responsible for CME Group's customer focus initiatives.

In her new post at Magnani, Cherry will manage client relationships, all marketing services and business development on the west coast. "Having moved out west for her family, the opportunity fell into place," said Justin Daab, managing partner and brand strategist for Magnani Continuum Marketing.