After 38 years client-agency consultancy Jones Lundin Beals is merging with Asia-based consultancy R3, creating what is being called the first-ever global consultancy aimed at helping marketers improve the value and performance of their agency relationships. R3:JLB will employ more than 30 consultants in Chicago, New York, Miami, Beijing, Singapore, Shanghai and Delhi. The company also has affiliate offices providing services in Europe, Latin America and Africa.
Three principals will lead the newly-created entity: David Beals, Goh Shu Fen and Greg Paull. Beals will serve as CEO of the company. "This move is driven by the changing nature of agency searches, compensation agreements and relationships," said Beals. "What happens in China needs to be connected with Chicago," added Beals.