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Is Element 79/Chicago client Cricket commencing an agency review?

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It could be bad news for Element 79/Chicago, which, understandably, hasn't quite been the same shop since PepsiCo and its Quaker Oats subsidiary decimated the agency's client roster several years ago by pulling a number of high-profile brands out of the agency in quick succession.

Now sources are reporting that Cricket Communications is launching an agency review. Cricket has been a big part of Element 79's business in recent years. Reached by phone, Cricket's Rich Mackey, senior director of consumer marketing, did nothing to dispel the notion a review has commenced. He simply told us he couldn't comment on anything related to Cricket's marketing or any reviews that might be underway.

Telecommunications firms, of course, are among the most fiercely competitive businesses operating in the United States. Many spend large sums to try and lure customers from their competitors.

Mackey referred us to Cricket spokesman Greg Lund, who basically echoed Mackey's comments. Secrecy, apparently, is a large part of the way Cricket conducts its business. Lund did confirm, however, that the Cricket ad account has been at Element 79 for six years.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on September 22, 2010 11:47 AM.

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