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Howard Draft to be honored with Chicago Ad Federation's Silver Medal

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Howard Draft - CAF Silver Medal.JPGHe's a veteran all right. But one who's not been nearly so visible or talkative in the Chicago market as he was several years ago, when Howard Draft was hyping a new template for ad agencies he masterminded via the merger of Draft and Foote, Cone & Belding. Now the Chicago Advertising Federation has seen fit to bestow its Silver Medal Lifetime Achievement Award on Howard Draft, officially identifying him as a distinguished member of the Chicago advertising community.

"Howard is a pioneer in the Chicago advertising community," said CAF president Anne Rago. "He is admired for consistently fine-tuning the agency model to provide clients with offerings that are right for the current times and the future as well," added Rago. Draft himself is the executive chairman of an ad agency with Chicago roots that date back to 1873. That would, of course, refer to the roots of the FCB part of the merged agency. The Draft agency that Howard Draft actually founded only dates back to 1978.

Recipients of the CAF's Silver Medal are chosen by a 24-member board who evaluate candidates based on attributes such as contributions to his/her company, creative ability, contributions to the general advancement of advertising, and contributions to the community. Past Silver Medal recipients include Keith Reinhard, Joe Sedelmaier, Bud Frankel and Rick Fizdale.

Howard Draft will receive the medal at a dinner in his honor on Nov. 11, at the Drake Hotel in Chicago.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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