Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Corona Extra looks beyond the beach in a new TV spot

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MomentsFindYourBeach.jpgFor the longest while, the Corona Extra advertising mindset centered on a beach -- ideally one that is wonderfully idyllic. But that long-held concept is about to, if not change, at least expand. A new spot from Cramer-Krasselt/Chicago set to break on Sunday includes footage of other inviting locales ranging from the mountains to a New York City rooftop. The new spot comes with a new tagline "Find Your Beach," a suggestion that a Corona "beach" can be anywhere one can successfully conjure that peaceful mindset associated for so long with the imported Mexican brew.

The music used in the new spot called "Moments" is a song called "The Secret Sun" by Grammy-winning songwriter Jesse Harris, who has worked with Norah Jones, among others.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on September 9, 2010 2:09 PM.

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