To engage with loyal fans, the Chicago Bears have launched a new interactive Facebook Fan Zone application (www.facebook.com/ChicagoBears), where fans can participate in a variety of activities and earn points to show their passion.
The Bears currently have over 730,000 Facebook fans. When they click on the Chicago Bears "Fan Zone" tab, fans can follow team and player Twitter tweets on the "Motorola Bears Twitter Feed." They can place themselves next to a favorite Bears player in a "One City. One Team" photograph modeled after the team's 2010 brand ad campaign. Fans can also show team pride by choosing from three different Chicago Bears fan frames to place around an individual's Facebook picture.
Visitors to the Fan Zone also can upload pictures to the Chicagoland Toyota Fan of the Week. Each week a different fan will be featured as the Bears fan of the week on Facebook.
Points are accumulated for participating in each activity, and a leader board in the Fan Zone will tabulate score totals and feature the top Bears fans.