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Lewis Lazare follows Chicago media and marketing news

Big Ten Network debuts new show "Big Ten Icons"

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Big Ten Video Photos2.jpgPerhaps you caught them on your way into work or the lunch hour. Ten oversized mascots showed up at various locations around Chicago earlier today to promote a new Big Ten Network program called "BIg Ten Icons." The program ranks the top 50 Big Ten athletes of all time. The show airs on Tuesday nights at 9 p.m. eastern time. The mascots roaming Chicago streets today represent several sports icons, including Kendall Gill, Joe Girardi, Jesse Owens, Glenn Rice, Michael Finley and BJ Armstrong. A video starring the aforementioned mascots/icons, called "Day in the Life of an Icon" can be viewed on the Big Ten Network Facebook page.

If you missed the mascots earlier today, they will be at the corner of State and Lake streets in the Loop from 4:30 to 7 p.m. today.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Entry

This page contains a single entry by Lewis Lazare published on September 21, 2010 1:06 PM.

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