Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

WSCR-AM close to renewing contract with Chicago White Sox

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There have been twists and turns along the way, but broadcast sources say CBS Radio Chicago's sports/talk WSCR-AM (670) is close to signing a new five-year contract to remain the exclusive radio home of the Chicago White Sox. A deal could be announced within a week.

Negotiations were protracted, in part because of rumored discussions among the White Sox and the team's owner Jerry Reinsdorf and Emmis Communications about the possibility of converting an Emmis radio property in Chicago to an FM sports outlet and putting the White Sox on that. But those talks, sources say, have collapsed, and the White Sox are now focused on getting a deal done with WSCR.

Meanwhile, it can't be ruled out that CBS Radio Chicago still could opt to simulcast WSCR on adult contemporary WCFS-FM (105.9) if efforts to boost ratings at WCFS are unsuccessful.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on August 17, 2010 3:30 PM.

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