Car maker Toyota, which signed on as a sponsoring partner of the Chicago Bears in 2009, is now the official car of the Chicago Bears. "The fact that they've chosen to further invest in the Bears after our first-ever partnership in 2009 validates the value of our brand and the importance Toyota places on our expansive fan base," said Chris Hibbs, senior director of sales and marketing for the Bears.
Toyota will be the headline sponsor of the team's official post-game show "Bears Gamenight Live" on Fox-owned WFLD-Channel 32. The car company also will be an associate partner of "Back to Football Week," a citywide celebration prior to the start of the Bears' regular season.
In addition Toyota will sponsor the "Fan of the Week" application on Facebook and will have a presence on signage throughout Soldier Field during Bears games. Toyota advertising will appear in the Bears' official game magazine and on Bears-related television and radio programming.
Toyota recently became a focus of attention at Wrigley Field when it erected a sign there that many believe detracted from the ballpark's special ambience.