Prince Sports Inc., a New Jersey-based manufacturer of tennis equipment, has selected Schafer Condon Carter/Chicago as its new consumer branding agency after an agency review. Initial work will focus on creating strong consumer connection to Prince's EX03 racquet and the rest of the performance racquet line. SCC will handle advertising, digital, retail marketing and dealer communications.

"Schafer Condon Carter showed themselves to be the most strategic thinker with creative expertise and integrated capabilities best suited for our business," said Zach Perles, vice president of global communications for Prince Sports Inc.