Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Euro RSCG/Chicago goes Facebook with Wasa

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Wasa 1.pngWasa snack crisps and its ad agency Euro RSCG/Chicago are reaching out to consumers to develop their own "snackspirations." Not the most inspired of neologisms, but you get the idea. Wasa and Euro RSCG have launched a Facebook community that includes an interactive tool that enables visitors to create their own snacks recipes using Wasa crisps and other ingredients. Visitors can then post their recipes for others to sample. Those who post recipes can be entered in a giveaway for a spa vacation. The page also has a coupon, natch, to stimulate sampling of Wasa. "Facebook was the optimal channel to create a community around Wasa," said Euro RSCG group account director Laurie Nations.

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Barilla, Valspar, Fleet. Another reason to add Wasa to the list.

this is so bad. postaer writes bad books, a bad blog and bad ads. at least he's consistent.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on August 30, 2010 11:49 AM.

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