Energy BBDO/Chicago has picked up the Chicago-based Turtle Wax account after a formal review that is believed to have also included Schafer Condon Carter/Chicago. An Energy BBDO spokeswoman said the new piece of business would not immediately involve the development of an ad campaign. Instead, the agency will focus on strategic issues related to how best to position and reinvigorate the brand going forward. A new ad campaign is, however, expected at a later date. Turtle Wax had not recently had an agency of record, but worked with various shops on a project basis.
Commenting on the appointment of Energy BBDO, Turtle Wax senior vice-president Tom Healy said: "Their capabilities and philosophy are well-aligned with our goals, and we're confident that this is the beginning of a valuable, productive relationship."
Turtle Wax is a privately-held, family-owned company founded more than 60 years ago in Chicago. Energy BBDO will begin work on the account immediately.