Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Downtown Partners/Chicago on board with Lisa Madigan re-election campaign

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It's official. Downtown Partners/Chicago is the agency of record for Illinois Attorney General Lisa Madigan's re-election campaign. This will mark the first stab at political campaign advertising for the folks at Downtown Partners, who always welcome a new challenge.

Strategizing for Madigan's ad campaign is expected to begin almost immediately, but the first advertising most likely won't hit until October. Though some in Democratic political circles wanted Madigan to consider a run for governor, she opted to focus on re-election as attorney general. Observers say she may have a better -- or at least easier -- shot at the governor's job after all of the negative fallout from the Rod Blagojevich trial finally is over. Which, considering where things stand now, could be quite a long time from now.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on August 19, 2010 4:01 PM.

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