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Content honcho Dick Tracy out at Weigel Broadcasting


Dick Tracy, Chicago-based Weigel Broadcasting's director of content, has left the company, and his position has been eliminated. "It was not a good fit," said Molly Kelly, station manager at Weigel Broadcasting. "He (Tracy) couldn't adapt his talents to the demands of TV," added Kelly.

Tracy was named to the Wiegel post just over a year ago. He was responsible for developing new content and expanding the entertainment and local programming on WCIU-Channel 26 and other Weigel properties.

Kelly said two people will take over the work previously handled by Tracy. Patrick Baldwin is director of news content, and David Boul becomes director of talk show content.

At the time of Tracy's appointment, Weigel executive vice-president Neal Sabin pointed out that Tracy wasn't from the broadcast industry, but was nonetheless familiar with developing ideas and serving them up in fresh and interesting ways. Prior to joining Weigel Broadcasting, Tracy spent 11 years at DDB/Chicago, where he was a creative director. In 2007, Tracy formed DDB's first all-digital unit.

In his early months at Weigel, Tracy was involved in the start-up of WCIU's unconventional morning show "You & Me This Morning" hosted by local radio and television personality Jeanne Sparrow. Segments of the morning show are interspersed with WCIU's regular morning programming.


I spent 10 years in the creative department at one of Chicago's biggest agencies and currently work at a Chicago TV station. TV stations work at a breakneck speed and turn over ideas at a pace that a lot of agency people would find difficult to maintain. There is little time to treat your ideas and creations like your "first born" in TV. Somebody is pulling it off the air and asking you for something new, better, or different, shifting gears from 05's to 30's to 30 min shows, to web, to print, and then back again. Sink or swim folks...

Interesting. Was Tracy unavailable for comment?

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on August 31, 2010 1:25 PM.

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