Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Allstate to sponsor Wrigleyville Classic in November

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Allstate Insurance, which has been working to boost its profile in the sports sponsorship arena in recent years, has signed on as the official sponsor of the college football game between the Northwestern Wildcats and Illinois's Fighting Illini, which will be played on November 20, 2010 at Wrigley Field, longtime home of the Chicago Cubs. The event will mark the first time in more than 87 years that the two teams have faced off at Wrigley Field, and the first time in nearly 40 years that a football game has been played at Wrigley.

Allstate has partnered with Northwestern University through its "Good Hands" field goat net program for five years and contributed $28,500 to the university's general scholarship fund.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on August 27, 2010 1:16 PM.

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