Chicago-based Tony Weisman has expanded his reach within the Digitas empire. Digitas president Colin Kinsella has realigned the company offices. Weisman now becomes president not only of the Chicago office, but of Boston and Detroit too. Weisman also will continue to be the global client lead for Digitas. Joanne Zaiac, currently president of the New York and Stamford operations, will also oversee Digitas' Atlanta office.
"Joanne and Tony are two remarkable leaders who are adept at growing business and attracting top industry talent," said Kinsella. Weisman joined Digitas in 2007, after a stint at DraftFCB/Chicago, where he was reportedly instrumental in helping lure the giant Walmart account to the agency, though the business was there only a short while. Weisman was part of the DraftFCB team that wooed the now infamous former Walmart marketing honcho Julie Roehm and convinced her DraftFCB was where she should put the Walmart account. Within weeks, however, Roehm's superiors had yanked the account from DraftFCB and moved it to the Martin Agency, in Richmond, Va.