Another mystery solved. Katrina Cabrera (formerly known as Katrina Limbaugh) has resurfaced after an extended vacation in Kenya. The former head of PR for the soon-to-be defunct Zig/Chicago, Cabrera is seamlessly transitioning to a new job as communications director at Energy BBDO/Chicago. On this her second day in her new job, Cabrera said the Energy folks had reached out to her at Zig, and she found the opportunities at Energy BBDO sufficiently enticing to accept the shop's job offer.
At least now Cabrera will be working with an established agency in the city rather than one that was trying to find its footing, but never did. Cabrera told us she has taken to chewing a lot of gum since she landed the Energy BBDO gig. Which is a good thing. Chewing gum behemoth Wm. Wrigley Jr. Co. is a principal client of Energy BBDO.