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Jim Reath lands at McKinney agency

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jreath.jpgFormer Young & Rubicam/Chicago chief marketing officer Jim Reath has turned up as group account director at the McKinney agency in Durham, N.C. Reath had been head of the huge Sears account at Y&R, but quietly exited that account and the agency several months ago. At McKinney Reath will lead the Qwest Communications and Sherwin-Williams accounts. Though he is no longer with Y&R, Reath reportedly added 20 percent in incremental revenue during his tenure there.

In a statement about his new job at McKinney, Reath said "the chance to do great work, make a difference, help shape our collective future and answer to people inside our walls instead of a global headquarters is really exciting." Funny how things look in hindsight sometimes, when one has taken a new job. McKinney's chairman Brad Brinegar and Reath both previously worked at Leo Burnett/Chicago.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on July 13, 2010 4:39 PM.

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