Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Gogo Internet agency review nearly finished -- updated report

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Another ad account is about to exit Chicago. A Gogo Internet spokeswoman confirmed Friday that Gogo in-flight Internet is in the final stages of an agency review. She said the company has in fact selected a new ad agency and outside PR firm and confirmed that both are not based in Chicago.

That means Upshot/Chicago, the current ad agency of record, soon will no longer have the Gogo business. Gogo is about to begin drawing up contracts with the new PR and ad agencies, and the new contracts are expected to be finished and signed by mid-August.

Gogo is one of the more popular wi-fi options increasingly available to passengers on airlines in the United States and internationally. Among the carriers currently using the Gogo service are American Airlines, AirTran, Air Canada, U.S. Airways, Virgin America, Delta and United Airlines. Gogo was launched approximately three-and-a-half years ago.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on July 16, 2010 11:17 AM.

WGN-AM to unveil new program line-up on Aug. 9 was the previous entry in this blog.

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