Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Euro RSCG/Chicago named as a nice place to work

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It isn't exactly in the same league with winning a $300 million account, but for the third year in a row, Euro RSCG/Chicago has been named one of the 101 (not 100, but 101) best and brightest companies to work for in the Chicago area by the National Association for Business Resources. The official awards ceremony will be held in Oak Brook on Aug. 2.

As part of the selection process, an independent research firm evaluates each company in the following categories: Communication; community initiatives; compensation and benefits; diversity and multiculturalism, plus other categories too numerous to mention. While such honors are always nice to pump up a company's workforce, we suspect the workforce at Euro RSCG would be infinitely more pumped it they suddenly found out the agency had won a huge new piece of business.

In recent months, what had been Euro's two most high-profile pieces of business have exited the shop: Valspar paints and Barilla pasta.

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Paul Arden said something along the lines of "if you can't be great, you should be nice." That pretty much sums it up.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on July 14, 2010 2:46 PM.

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