Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Downtown Partners expands into music videos

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screen-capture-3.png Ever anxious to expand their creativity into new realms, the creative forces behind Downtown Partners/Chicago are moving into music video production. Their first effort, just completed, is for a Chicago band called The Sleeptalkers, and it is set to a song called "Falling Apart." Shot at a Rogers Park thrift shop, the music video is considerably less frenetic than most. So one can actually focus on watching the band and the other characters in the video, which has an odd little running story line about a man and woman who keep returning to the store and getting bound together with various kinds of string, rope, clips and duct tape. The story seems open to various interpretations, but it nonetheless helps sustain interest in the video, whether or not one is a fan of the Sleeptalkers or their song.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on July 2, 2010 2:29 PM.

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