Ok all you eager Chicago ad creatives. You can pack up all your hottest, award-worthy work and start waiting for next year. Barring some sort of last-minute miracle, there will be no Chicago advertising awards show in 2010.
This news comes today from the collective mouths of the committee that has been charged for the past several months with reviewing all aspects of the often rather ugly past history of Chicago ad awards shows and figuring out a sustainable game plan for future shows. One thing seems clear: The Chicago Creative Club Awards entity that had been the awards show organizing group in recent years is kaput.
All of this new committee's efforts have taken longer than originally anticipated, naturally, so they have decided to scrap a show for this year, which means Chicago -- still the nation's second-largest advertising community -- will not have had any kind of awards show for two of the last four years.
What kind of awards show structure does this committee hope to put in place? Well, it's still too early to say for sure, but they have been talking to several outside event planning specialists and hope to select one of them to help set up a formal awards show structure. Of course, the big rub here is no one knows yet exactly what they want this Chicago awards show to be. So until that is figured out, it will be impossible to set up much of a structure.
We have long maintained that a simple awards show that includes a reception and a short and classy awards presentation may be the best way to go -- so long as the organizers can make all in attendance actually cease drinking long enough to focus on the awards themselves.
At a lunch today we heard awards show committee members bandying around words and phrases such as "innovative" and "respectful of our Chicago heritage." But whether such things will be evident in whatever comes of all this deliberation remains to be seen.
We just hate to see another year pass with no awards show, while the Chicago ad community hurries up and waits for whatever is to come next year.