Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Buick courting the younger set in Chicago via Twitter

| No Comments

Long perceived as a car brand for the older set, Buick is attempting to connect with younger drivers via a Twitter-based marketing effort just now launching exclusively in Chicago. The aim is to give the Twitter crowd in Chicago a chance to organize a test drive of a Buick.

To set up the test drive, interested parties need to log in to Twitter or create an account and follow @DriveBuickChi. Then send an @reply to schedule a time for pickup and to indicate a destination you'd like to drive to in a Buick. If all goes according to plan, Buick then will reach out to those requesting a test drive and dispatch a car and a so-called Buick Brand Ambassador to serve as a local guide. Supposedly, those getting test drives will be encouraged to use the opportunity to visit a museum, gallery, live theater performance or restaurant. Participants need to be 25 years of age and have a valid driver's license.

Happy motoring.

Leave a comment



About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Entry

This page contains a single entry by Lewis Lazare published on July 23, 2010 5:06 PM.

Ben Bradley and Eric Horng get new roles at WLS-Channel 7 was the previous entry in this blog.

WLS-Channel 7 will expand its local news footprint in the market is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.