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Lewis Lazare follows Chicago media and marketing news

Buick courting the younger set in Chicago via Twitter

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Long perceived as a car brand for the older set, Buick is attempting to connect with younger drivers via a Twitter-based marketing effort just now launching exclusively in Chicago. The aim is to give the Twitter crowd in Chicago a chance to organize a test drive of a Buick.

To set up the test drive, interested parties need to log in to Twitter or create an account and follow @DriveBuickChi. Then send an @reply to schedule a time for pickup and to indicate a destination you'd like to drive to in a Buick. If all goes according to plan, Buick then will reach out to those requesting a test drive and dispatch a car and a so-called Buick Brand Ambassador to serve as a local guide. Supposedly, those getting test drives will be encouraged to use the opportunity to visit a museum, gallery, live theater performance or restaurant. Participants need to be 25 years of age and have a valid driver's license.

Happy motoring.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on July 23, 2010 5:06 PM.

Ben Bradley and Eric Horng get new roles at WLS-Channel 7 was the previous entry in this blog.

WLS-Channel 7 will expand its local news footprint in the market is the next entry in this blog.

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