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Brooke Hunter to host midday on CBS Radio Chicago's WCFS-FM

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Brooke Hunter has been named the permanent host of middays from 9 am to 3 pm on CBS Radio Chicago's adult contemporary WCFS-FM (105.9) effective immediately. Hunter previously hosted evenings on the station. "Brooke is the consummate Chicago radio pro; having her experience and local knowledge on the air every day will be a huge asset for Fresh," said Jim Ryan, vice-president of adult contemporary programming for CBS Radio and program director at Fresh.

Ryan is trying to boost WCFS's profile in the Chicago market, and, in the process, its ratings. While CBS Radio Chicago market manager Rod Zimmerman waits to see what kind of success Ryan can achieve at WCFS, Zimmerman has dashed rumors the station might one day become the outlet for a FM simulcast of sports talk WSCR-AM (670). Several major markets in recent years have gotten an FM sports talk station, but Zimmerman has said repeatedly there is no need for that in Chicago because the WSCR signal is strong. Still some observers in the Chicago market believe the city will get a FM sports outlet. It's just a matter of time.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on July 7, 2010 1:35 PM.

Bob Sirott to join WFLD-Channel 32 and co-anchor late news was the previous entry in this blog.

Chris Orton to make a stab at upping's marketing profile is the next entry in this blog.

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