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Bob Sirott to join WFLD-Channel 32 and co-anchor late news

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It's official. Bob Sirott is joining Fox-owned WFLD-Channel 32 as a co-anchor of the station's hour-long 9 p.m. newscast. He will make his first appearance on "Fox News at 9 p.m." on Monday, July 19. Sirott's new role at WFLD marks his second stint at the station. He previously worked at WFLD from 1994 to 2000, when he was a co-anchor of "Fox Thing in the Morning." Most recently, he spent nearly four years as an anchor at NBC-owned WMAQ-Channel 5, but left the station a year ago when he did not agree to accept a new contract WMAQ wanted him to sign.

The signing of Sirott is part of WFLD's effort to revamp its late news and improve its ratings. The newscast is currently the lowest-rated late news in the Chicago market. Since joining the station 10 months ago, WFLD general manager Michael Renda has added new talent to the news department personnel, including Anna Davlantes, who is a contributing anchor of the station's late news, and Mike Flannery, who started last week as political reporter.

In announcing Sirott's hiring, Renda said: "His (Sirott's) deep understanding of our market, combined with his extensive anchoring and reporting experience, make him the ideal addition to our news team." Sirott praised the Fox news team and said in a statement that he is "thrilled to continue covering news in the city I have called home my entire life."

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on July 6, 2010 12:11 PM.

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