VSA Partners, the 28-year-old branding firm, took steps Monday to expand its foray into the consumer advertising business. VSA said it has brought on board two new executive creative directors -- Hans Hansen and Eric Sorensen -- in its Minneapolis office. VSA also has major outposts in Chicago and New York.
Both Hansen and Sorensen will work in tandem with VSA's new Minneapolis-based chief operating officer John Colasanti to expand the firm's consumer advertising efforts. Hansen and Sorensen were most recently group creative directors at Fallon/Minneapolis, where for the past four years they handled creative work for clients such as Citibank, Holiday Inn, Chrysler and Traveler's Insurance. Each also previously worked with Colasanti at Carmichael Lynch/Minneapolis for clients such as Porsche, Northwest Airlines and Harley-Davidson. "There are very few creative teams out there that can match what Hans and Eric have accomplished for the brands they've worked on across the vast media landscape," said VSA partner and CEO Dana Arnett.